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A thread from my Twitter account..
I was having a discussion with Taylor Lorenz about the difference between online media brought to us by the tech industry, and the world of the NYT and other journalism orgs. Here's a concise version.
They're opposites. Night and day. And in conflict, but imho they need not be.
I've long felt we need hybrids. Probably unknown to most people at the NYT, there was a time, between 2002 and 2005, or so -- when I personally worked with them on this stuff. So I had a strong opinion about what they should do. They did half of what I asked, and that was pretty bold, and very successful.
The other half they didn't do. It would have brought a lot more voices into the NYT, but they would have been vetted, by the reporters of the NYT, simply by quoting them in a NYT piece. So they couldn't avoid the vetting if their stories had sources. And the thought was that anyone who is a source for the NYT is worth listening to and could use a platform.
What would have come out of it is something like what Substack is today.
It's hard to know how that experiment would have turned out, but I believed in the idea. Unfortunately it was immediately turned down.
My main contact at the NYT at the time was Martin Nisenholtz, so you can confirm this with him if you like. The first half of the deal resulted in the RSS standard for distributing news. Another little-known fact, imho RSS would have failed without the support from the NYT. Their trust in my small company was amazing, and we took good care of their brand and rep in the wild world of the web. This was in 2002.
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About a year ago I decided to cut the cord and turn off the TV service from my cable provider, Spectrum. I returned my settop box, which I had never actually installed, because I used their Roku app instead.
I subscribed to YouTube TV so I could watch news and some sports. It concerned me that they didn't have MSG or SNY for the Knicks and Mets, but there wasn't much sports last year anyway, with the pandemic and lockdowns.
I went without HBO because I was getting that from Spectrum, and I binged on Netflix, Amazon, Hulu, and a few other services from time to time, but those were the main ones.
Then the Knicks season started. I could see from the highlights and news that this seson they were actually an exciting team, very unusual, I wanted to watch, so I set out on a lengthy search, because the information out there is so poor, only to learn that there is literally no way to get MSG and SNY, the broadcasters of Knicks and Mets games, without Spectrum. The local sports teams are not available to cable-cutters, at least not where I live.
As I wrote about this on my blog, I got lots of emails saying that this service or that would give me what I wanted. I even tried using Spectrum's "streaming" service, which you can order online, but none of them had the Knicks.
So I decided to undo the grand cable-cutting experiment, called Spectrum and got back on board with the cable TV service, got a new settop box, which will never be unpacked and will stay in a closet, and happily watched the Knicks during this very interesting, exciting and fun season.
But this piece is about HBO, not the Knicks.
Now as a Spectrum user, I can use the HBO Max app. I've paid to access it. And at the same time, HBO appears in the Listings in the Spectrum app. So I added them to my favorites. So now when I have to choose between something to watch, HBO is one of the choices. And the big difference here is that they pick what to offer me, just like the old days. They have a schedule. And guess what, I watch a lot more HBO this way than I did when I have full choice over what to watch through the streaming app. This is the point of the story.
An example. Last night just before Ari Melber comes on at 6PM, I got bored with the usual stuff on CNN and MSNBC, so I looked around, and saw that The Godfather had just started. I switched to it, and there's Don Corleone sitting behind his desk with the cat in his lap, listening to Bonasera, the undertaker, completely blowing his pitch to the Don. It's a riveting scene. So much to watch. The performance of it. Comparing it to the boring plays they act out on CNN, for months, is ridiculous. One is a masterpiece, the other is completely lost, worthless, not even good for passing the time while playing games on my iPad.
BTW, I watched The Godfather all the way to the end. I didn't get up once. It was the best couple of hours I had spent on entertainment in years.
Browsing on HBO Max, I would never think to click on The Godfather as I'm bored looking for something to watch. I think other people have observed this too. Most of my time on these apps is spent looking for something to watch, as opposed to watching.
The idea of scheduled broadcasts is actually very appealing, to my surprise! I thought for sure the revolution was permanent, that we would always be programming our TV-watching experience for ourselves once we had the chance. But there are real problems with that approach.
On the other hand, I guess I'll pretty much always watch The Godfather, or Kill Bill 2 when given a chance to. There are actually a lot of movies like that. And now, unlike the past, there are no commercials, and they leave the sex and violence in. And the Knicks, which I watched instead of Maddow, oy! What a game. The ups and downs, tragedy and heroic play, the back-stories and history -- all in just an hour. MSNBC, comparitively, is transparently nothing. The best they have is a powerless Congressperson who is ridiculously corrupt and popular (maybe) on Fox who has been caught. They can't explain why anyone should care. They need a new purpose.
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