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Every time I write about what's missing in blogging software, as I did a few days ago, someone tells me about Gutenberg, and how that's the solution to the problem I've identified.
I've never used Gutenberg, so I want to keep an open mind, even though I'm pretty sure that Gutenberg, even if it's great, is not the answer to the problem I keep seeing with WordPress, have been seeing since its inception. The problem is flow. Let me explain.
I have an idea for a post. How many steps is it before I'm writing what I'm thinking. The more steps, and the less memorable they are, the more likely it is that I will either forget the idea before I start writing, or decide not to detour because it takes too much time to record it.
OK, that's the preamble, now let me record the steps that I have to take to create a new blog post in WordPress. I disclaim I am far from an everyday WordPress user. But I have posted a lot of stuff to various WordPress blogs I have over the years. I am not a neophyte.
If you accept the premise that publishing a post is the Hello World of blogging software, as I believe based on 25 years experience, there is a method to straigntening this out. You go through the list above and start eliminating steps, moving the New Post functionality closer and closer to the top and making it more obvious in every step.
BTW, there is a very small Edit link on the page, presumably because I'm the author and am logged in. Clicking on it takes me to a page I've not seen before. A much nicer-looking post-editing page. I think this should be the home page of the editing function. But even this isnt Gutenberg apparently. There's a prompt at the bottom of the page asking me to try the new block editor to level up your layout. If this is the elusive Gutenberg, they might say so. If you're going to use that as its name publicly the software should use it too. And for crying out loud there is nothing for me to click to try the new block editor. I can get Info or learn more. I just want to try it. Help.
So I click on the More info button and twice it confirms that I am ready to try Blocks. I have to convert the post it warns. OK, since it's just a test post, what the heck. First I have to page through a listicle-like tutorial. And when I get there damn if it doesn't look just like it did before. I don't know why this is so momentous. I'm going to come back to this in my next visit.
Flow is the writer's problem for blogging. I have been working on this since I started in 1994. I solved the problem for myself in 1997, and ever since I've been working on solving it for everyone else. Had WordPress designers simply looked at Radio UserLand, shipped in 2002, and copied its menu structure, they would have had a much better flowing blog platform. But since then Facebook and Twitter have matched or bettered Radio in flow. There's a new benchmark. WordPress appears oblivious. So no I don't think Gutenberg, which is a new text editor for WordPress, is the answer. It is the answer to other problems, how to mix text and other elements in a blog post. Certainly a good thing to do. But WordPress imho remains the klunky monolith that it always has been.
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