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Now that I’ve switched over to marketing, people — co-workers, even! — keep asking me what I actually do all day.
Fair question. Since I’ll probably get asked the same thing in San Jose next week, I figured I’d write it up.
Our team could be a small software company on its own — we have engineers, testers, designers, and a person who makes movies. Everything I do is part of working with that team.
If you think I’m being paid to be a blogger and podcaster, you’re not too far off the mark, but that description misses some things.
I’ve traded in Xcode for BBEdit and Marked, since most of what I do is writing. I write for the blog and for the podcast, of course, and also lately I’ve written:
Note: again, though, it’s a team effort. Some things go through extensive feedback and editing before being finished.
And some things — like the product pages — will evolve a bunch during design and production. As it takes shape we can see where the writing needs to change.
And some things I write — especially anything that ends up in an app — will probably get revised by other people before it ships.
I do some things besides writing. I edit customer stories for Inside OmniFocus. I work with people who write to Omni’s marketing email address.
And even the writing isn’t just writing — I help figure out what to write, and when, and how to talk about things.
So there you have it. I’m part of a team, and my particular role is the words. And there are a lot of words.
PS See How We Do The Omni Show for what all goes into making the podcast.
Read more of this story at Slashdot.
Read more of this story at Slashdot.