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One more thing...
The crisis journalism is having now is the same one that the political parties are having, only a little quieter and more private.
What changed? Gatekeepers have much less power. This has been true ever since discourse moved to the net. Because networking is so cheap, you don't have to be a political insider to do it, and the reporters have to compete with everyone with a phone for getting the news.
Journalism has to make the same transition that politics has to make. I've been saying this, as has Jay Rosen, for a very long time. The journalists, like the major parties have resisted, so instead of the change coming gradually, it's a very rapid disruption.
Last time around the Repubs nominated Romney. This time Trump. It doesn't get much more discontinuous than that. They're both rich. Next time the Trump-equiv won't have to be so rich. Like Bernie Sanders.
Journalism had to open up to allow the readers to publish under their banner, with the help of professionals to turn it into a product that's usable. They didn't do it so Twitter and Facebook stepped into the void. So now news flows through them instead of the big news brands of the 20th century.
DIdn't have to be that way, for either politics or journalism.
What comes next, what will be different in 2020 and beyond? TV news will be online as well as the written word. Four years from now we won't be going to our set top box to watch the talking heads. And they won't be the same talking heads we're watching now.
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Today there was a leak through Gawker from reporters that were formerly employed by Facebook whose job it was to place items in the Trending Stories section on the Facebook home page.
"Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news section, according to a former journalist who worked on the project. This individual says that workers prevented stories about the right-wing CPAC gathering, Mitt Romney, Rand Paul, and other conservative topics from appearing in the highly-influential section, even though they were organically trending among the site’s users."
There's a chorus of criticism from reporters who object to Facebook deciding what stories readers see.
I tweeted: "Reporters are concerned that employees of Facebook, a company, decide what we see. But this is the way news has worked for decades."
Who decides what goes on the front page of a newspaper, and what goes on the inner pages, and what isn't newsworthy enough to get reported on? Is there a non-subjective way to determine this? No, of course not. And on individual stories, who decides which points of view are repped and which are omitted? The very same people Facebook hired. But if Facebook hires them that's worse than the NY Daily News or MSNBC?
The reporters' complaint really is they used to be the gatekeepers and now they aren't. I understand that must be frustrating, but it's something we all have to deal with. It's the competitive market. This is why I've been saying for many years, over and over, that the news industry had to compete with Facebook, Twitter, etc. They couldn't assume the tech industry would manage the news flow the way they want them to. Instead, they thought they would appeal to the government for protection. I heard this said out loud on a panel at the UC-Berkeley journalism school in 2009.
The moderator, Susan Rasky, asked the panelists, if they were god what would they do. Hire lots of reporters, one panelist said. Get the new President to pay our salaries, said another. Tax these things, Rasky said, holding up a Macintosh laptop. And the batteries. One panelist said things aren't so bad and the Chronicle will continue to print for the indefinite future. Others said Bill Gates should pay, or Google
The same ideas are repeated again and again after future-of-news conferences around the world. It's ridiculous. You don't even try to compete, and you expect the rest of us to stand up for you, when the service you offer is exactly equivalent to the one being offered by Facebook? Did you think you had a monopoly? Why would taxpayers support that?
I don't like that Facebook controls this. But also don't like that reporters are aloof and condescending, and only listen to big companies, and rich investors, and other journalists, when it comes to tech, and to insiders and other journalists when it comes to politics. When you bet heavy on the established way things work in a time of great change, you have to expect to be obviated. Well now it's happened. It was totally foreseeable. That's the way it goes.
For sure, Facebook swore that it was all algorithmic. So they lied, or maybe the leaking ex-employees lied. Doesn't change the fact that journalism can be practiced by tech companies. Even if they said they wouldn't. There's no requirement that competitors have to tell you everything they're doing.
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