As the dust settles from Apple's press conference yesterday, there have been a broad variety of reactions around the web. Robinson Meyer at The Atlantic says Apple's $10,000 watch demonstrates the company has lost its soul. "The prices grate. And they grate not because they’re so expensive, but because they’re gratuitously expensive. ... To many commentators, this is unsurprising. It’s good business sense, really. Apple has made its world-devouring profits by ratcheting up profit margins on iPhones. There is no better target for these massive margins than the super-rich. But high margins do not a luxury brand make." Others suspect the high-end watches are targeted more at rich people in China. As for the less expensive watches, perhaps they're around not so much to become a new major sales category for Apple, but rather to drive more iPhone sales. Meanwhile, the redesigned MacBook may signify a bigger change for the laptop industry than people realize: "We don’t need all those other ports, Apple says. We are living in a wireless world now, where we can connect most of our peripherals without cords." The new MacBook has also fueled speculation that Apple could be working on a more powerful tablet, something that could compete with Microsoft's Surface Pro line.
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