For the better part of a year, Twitter has been trying to rebrand itself as a safe place for healthy conversations -- rather than a social network rife with bullying and racism. But its latest advertising campaign, one that involves stenciling city sidewalks with users' tweets, might brand the site as a scofflaw instead. From a report: Earlier this week, Twitter users started posting pictures of the stencils popping up around the downtown corridor, part of the campaign running in San Francisco and New York through early October. Some were strategically placed. "Twitter is like running up the down escalator," said one, neatly sprayed in front of an escalator leading to a BART station. "Twitter is garbage and I am a raccoon," said another near a trash can.
Apt or not, the stencils, created using a spray-paint-like chalk, are illegal, according to Rachel Gordon, spokeswoman for the Department of Public Works. "That's not the use of the sidewalks," she said. "We can go and document them. If they don't remove them immediately, we'll send a crew to remove them and charge them."
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